Social Media Measurement

In this whitepaper you'll learn:

  • Whether "Likes" and "Followers" truly matter
  • How colleges currently measure social media
  • How to tie social media activity to institutional results

With the new world of digital media, there are endless metrics to keep track of, but what truly matters? This paper will provide an overview of how schools are measuring social media and evaluate the effectiveness of a variety of metrics.

About Inigral, Inc.

Founded in June 2007, Inigral, Inc. is backed by the Bill and Melinda Gates Foundation, early Facebook investor Founders Fund, and Retro Venture Partners. We're operated by a dedicated, industry-leading team of educators and entrepreneurs in the San Francisco Bay Area and dedicated to building social technology to enable student success.